• Edited Volume 2 of book titled ‘Emerging Opportunitiesin Media Industry Post Covid-19 Pandemic’, Vol 2 (ISBN: 978-9391537906), with chapter contributions from more than 25 authors from top HEIs and media industry, published in Nov’ 2021 by Clever Fox Publishers, Chennai.
• Edited Volume 1 of book titled ‘Emerging Opportunitiesin Media Industry Post Covid-19 Pandemic’, Vol 2 (ISBN: 978-9391537845),
  published in Nov’ 2021 by Clever Fox Publishers, Chennai.
• Co-authored ‘Digital Media for Learners’ published inApril 2021 by Kripa-Drishti Publications, Pune. (ISBN: 978-81-948755-2-9).
• Reviewed ‘The Paradox of the Good Bribe’ authored byDavid J O'Regan and published by Universal Publishers, Florida, USA in 2020.
  (ISBN: 978-1-6273430085)
• Photographed for and Designed cover of ‘Nachni JhumurLoksanskriti’ – authored by Aparna Bhattacharyya published by TristoopProkashoni, Durgapur in 2020. (ISBN: 978-81-943345-3-8).
• Authored ‘Commercial StudioPhotography in India: A Case Study’ – published by Yash Publishers, Delhi.(ISBN: 978-9384633-81-3) Released by Eminent filmmaker Sh. Mahesh Bhatt in2018.

• Co-authored chapter titled ‘Digitalization and PublicDiplomacy Strategies for Effective Communication’
• Authored chapter titled ‘Subtitling and Dubbing forMultilingual Audience’, that was published in book edited by Dr Krishna Sankar
  Kusuma., titled ‘New Media (Media Content Production on Multiple Platforms)’ by Arshia Publications, New Delhi in 2022. (ISBN: 978-93-93998-60-6)
• Co-authored chapter titled ‘Parental Mediation of SmartphoneUsage amongst Teenagers of Bangalore’, that was published in book edited by Dr Ambrish Saxena et al., titled ‘Artificial Intelligence & Digital World’ by Kanishka Publishers in 2022. (ISBN: 978-93-91450-42-7)
• Co-authored paper titled ‘Parental Mediation of SmartphoneUsage amongst Teenagers of Delhi’, that was published as chapter in book of
  conference proceedings published by St. Paul's Institute of Communication Education for Women on 25/9/2021. (ISBN: 978-93-5457-743-0)
• Co-Authored book chapter titled 'Significance ofbinge-watching and its positive and negative effect on youngsters' in the book - 'Changing Paradigm in New Media' edited by Dr. Arvind Pal and published by Nitya Publications in August 2021.(ISBN: 978-93-90699-92-6)
• Co-authored Chapter titled ‘Travelers' Behaviour inIndian Destination Tourism through Social-Media' as a Promotional Strategy: A
  Post-COVID-19 Perspective’ in Book of Conference Proceedings titled Information Age: Culture, Identity & Communication (IA-CIC). Published in 2021.
• Co-authored book chapter titled ‘Media Trial: An EthicalDilemma’, that was published in book titled ‘Emerging Issues in Management and
  Economics’, (bearing ISBN 978-93-91842-06-2). The said book was edited by Dr. Nimmi Agarwal et al. and released by KAAV Publications, Delhi in 2020.

• Co-authored following research papers that arecurrently under review with reputed indexed journals
  -         Conceptual Analysis of Brand Image and PerceivedValue: Assessing Its Impact on Brand Loyalty
  -         Digital Marketing Interactions: Moderating theRelationship between Instagram Marketing and Tourist Decision Making Behavior
  -         Influence of Information Credibility of Instagramposts on Tourist Decision Making Behavior
  -         Use and Efficacy of AI Platforms for ContentCreation to Influence Travel Through Social Media
  -         Social Media Marketing for Healthcare: NavigatingOpportunities & Challenges in Digital Age
  -         Representation of Women as Bold and Upfront on OTTPlatform over Cinema in India
  
• Co-authored research paper ‘Instagram Marketing byDM Sellers in Pet Fashion Industry of Delhi NCR: A Post Covid 19 Impact Analysis’ published by International Journal of Advance and Innovative Research (IJAIR), ISSN: 2394-7780 (Impact Factor: 7.36) in Volume 10, Issue 2(III) April - June 2023 edition (pages 134-138). Received Best Paper Award at theMultidisciplinary national level research conferenceorganized by Vedanta College, Mumbai on 9^th and 10^th Feb2023.
  
• Co-authored research paper 'Role of Media inPortraying Gender Biasness in Indian Politics: A Review Based Study' published by 'International Journal of Science and Research (IJSR)' ISSN: 2319-7064 (IF: 7.942) in Volume 12, Issue 3 pages 1044-1049 in March 2023 (DoI: 10.21275/MR23317203907).
  
• Co-Authored research paper ‘Influence of InstagramUsage by College Students on Self-Esteem and Body Image Satisfaction’. Presented
  at AUMP Conference in February 2023. Currently under review for publication in a reputed Indexed journal.
  
• Co-authored research paper titled ‘The NewEducation Policy: Opportunities & Challenges’ published in International Journal of Advance & Innovative Research (Volume 9, Issue 2(XXI): April - June 2022 (pg 12-15). ISSN no. 2394-7780. Scientific Journal Impact Factor is 7.363.
  
• Co-authored research paper ‘Role of Media inAchieving Sustainable Society’ published by ‘Turkish Online Journal of Qualitative Inquiry’ Vol. 12 No. 9 in Sept 2021. (ISSN - 1309-659) Scopus Indexed.
  
• Authored research paper 'Roleof Facebook Video Advertising in Influencing the Impulsive Buying Behavior of
  Consumers' published by 'Journal of Content, Community &Communication' Vol. 11 Year 6, June - 2020, (ISSN: 2395-7514). (Scopus Indexed)
  
• Co-Authored researchpaper 'YouTube Content Review and Effect on User Views' published by 'Journal
  of Critical Reviews' February 2020, Vol: 7, Issue: 9, doi: 10.31838/jcr.07.09.288, (ISSN: 2394-5125) (ScopusIndexed).
  
• Co-Authoredresearch paper 'Role of Media in Formal and Informal Education' published by 'Journal of Critical Reviews' February 2020, Vol: 7, Issue: 19, doi: 10.31838/jcr.07.03.146, (ISSN: 2394-5125)
  
• Co-Authoredresearch paper 'Indian Photo Studios: A Study of Commercial Activities' published by 'International Journal of Management Research & Review' December 2014/ Volume 4/Issue 12/Article No-4/1145-1150 (ISSN: 2249-7196).
  
• Authoredand presented research paper 'Commonwealth Games 2010: Analysis of Visual Representations in an Indian National Daily' published in the book of proceedings of international conference titled 'Changing Paradigms of Media Landscape: In the Digital Age: Issues and Perspectives with Special Reference to Rise of Social Media'. March – 2011.
• 
  Severalother articles published in reputed publications like ‘The Pioneer’, ‘Smart Photography’ etc

International

• Presented paper titled ‘Digital Marketing Interactions: Moderating the Relationship between Instagram Marketing and Tourist Decision Making Behaviour' at International Conference on Media and Design for a Sustainable Future organized by Sharda University from 04.04.2024 to 06.04.2024
• Presented a paper titled 'Use and Efficacy of AI Platforms for Content Creation to Influence Travel Through Social Media' at the 3rd Annual International Symposium on Media and Education Research (ISMER) 2024 organized by Amrita Vishwa Vidyapeetham, Kochi Campus from 20th to 22nd March 2024.
• Chaired technical session, reviewed the papers and delivered keynote address on ‘Design thinking in Digital Age: Using empathy, creativity, and collaboration for problem solving’ at the Atlas International Design Conference, 2023 organized by ATLAS SkillTech University, Mumbai on the theme of Beyond Green - A Conference on Sustainability on 01.09.2023 and 02.09.2023
• Delivered keynote address along with two other speakers from USA and Israel on the topic 'Countering Misinformation and News in Digital Media' at the international webinar titled ‘News Writing and Reporting’ organized by Kaduna Polytechnic, Nigeria on 21-05-23
• Delegate at the 2nd International Faculty Exchange Meet Oman (IFEM2023) organized by University of Technology and Applied Sciences – Shinas, Oman on 8 and 9 May 2023.
• Attended International Seminar on “Media and Rural Development: Retrospect & Prospect” organized by SMC, Manipal University Jaipur on 12-05-2023.
• Keynote address and panelist at the International Seminar titled ‘Society and Pedagogy: Discussing the Impact of Photography’ on 12-04-2023 organized by Woxsen University, Hyderabad.
• Panelist of the round table discussion at 18th IAWRT Asian Women’s Film Festival along with spocs from CRY, UNICEF, TISS etc. organized from 15 to 17 March 2023 at India International Center, New Delhi.
• Research paper presentation at the International e-conference on ‘Gender and Politics in Media and Literature’ organized by Amity University Madhya Pradesh on 9th and 10th Feb 2023.
• Executive delegate at the T20 Inception Conference on the theme Creation of Taskforces Policy Brief for India’s G20 Presidency organized by T20 India Secretariat on 13 and 14 January 2023 at Hotel Hyatt Regency New Delhi.
• Keynote address at 3-Day PRSI’s 43rd All India Public Relations Conference titled 'Jansampark Kumbh' on 03-01-2022 on ‘Opportunities in Media Industry Post Covid-19 Pandemic’.
• Presented paper titled ‘Travelers' Behaviour in Indian Destination Tourism through Social-Media as a Promotional Strategy: A Post-COVID-19 Perspective’ at the international conference ‘Information Age: Culture, Identity & Communication (IA-CIC)’ organized by Sharda University on 09th & 10th Dec 2021.
• Keynote Speaker at International Webinar titled “Skills Not Degrees: The Future of Employment Globally” organized by Institute of Global Professionals (IGP) Bangladesh on 20-09-2021.
• Keynote address at 2nd Global Educators’ Congress on English for International Communication on ‘Career Prospects in Digital Content Marketing’ organized by IAELT, Thiland on 25th to 28th Feb 2022
• Keynote address at international e-seminar organized by ISTAR. Also presented research paper titled ‘The New Education Policy: Opportunities & Challenges’
• Keynote Speaker & Co-organizer of International webinar titled 'Photography - Beyond Boundaries' organized by Sputnik Pro – Russia, on World Photography Day 2020 on 19-08-2020.
• Chaired technical session of International Conference on Global Advancement in Technology, Management & Communication organized by IIMT College of Management on 07-12-2019
• Honorary Delegate at 2 Day International Conference - 'An Indian Issue: Building a Self-Reliant India - Role of Media' organized by UNICEF and Amity University Patna on 24-07-2020 to 25-07-2020.
• Organized 2-day International Media Conference titled ‘Changing Paradigm of Media Landscape’ from 24-06-2020 to 25-06-2020 at Sharda University with 693 online participants and 12 Stalwart speakers.

National

• Received best paper presenter award for a paper titled ‘Instagram Marketing by DM Sellers in Pet Fashion Industry of Delhi NCR: A Post Covid 19 Impact Analysis’ presented at Multidisciplinary national level research conference organized by Vedanta College, Vithalwadi, Mumbai on 9th and 10th Feb 2023.
• Presented a paper entitled ‘Use and Efficacy of AI Platforms for Content Creation to Influence Travel Through Social Media’ in ICSSR Sponsored 02 Days National Seminar on “NEP-2020: Towards Holistic Education” during 13-14 October 2023 organized by Bharati Vidyapeeth’s Institute Of Computer Applications & Management (BVICAM) (Affiliated to Guru Gobind Singh IP University, New Delhi).
• Attended conference titled ‘NEP 2020: Human Values and Indian Knowledge System’ organized by Amity Academic Staff College, Amity Centre for Sanskrit and Indic Studies, & Amity School of Liberal Arts - Amity University Haryana on 23-11-2021 & 24-11-2021
• Presented two papers titled ‘Importance of Photography in Supporting Data Journalism’ and ‘Parental Mediation of Smartphone Usage Amongst Teenage Students of NCR’ at IIMT’s national conference - Innovation in Management, Technology & Communication organized on 18-06-2021 and 19-06-2021.
• Attended Virtual National Conference on 'COVID-19 and Higher Education: Challenges and Responses' organized by Internal Quality Assurance Cell (IQAC) of Sharda University on 02-06-2020 & 03-06-2020.
• Chaired & Moderated session of national webinar '#MediaNEXT' - a 10-days webinar series with more than 50 speakers and over 750 unique registrations organized by Adamas University, Kolkata in partnership with SMFE, Sharda University on 01-06-2020.
• Delegate and Paper presenter at National Web Conference on 'Impact of Covid-19 in India: Issues, Challenges and Opportunities' organized by Braves Education Society on 28-06-2020.
• Organized national seminar titled 'Radio as a communication tool for social change in contemporary era' for Suno Sharda 90.8 FM community radio station on 12-02-2020.
• Attended Two-day National Conference on “State of Advertising Industry in India: A Critical Appraisal” organized by ICSSR at ISID, New Delhi on February 16-02-2018 and 17-02-2018.

Attended more than 70 other National and International Conferences / Seminars / Webinars till date